rüftop
I created an illustration-based flexible brand system that was applied to marketing campaigns in both digital and print.
Overview
Rüftop is a placement activation that transforms the rooftops of condos into member-only areas where residents can host gatherings, attend workshops, and experience the community of neighbourhood traditionally limited in condo living structures.
rüftop's advertising strategy immerses the audience in the brand story through contemporary and classic advertising methods; reaching and actively engaging the target demographic of 20-25 year olds.
Services
Brand Identity
Advertising
UX/UI Design
Brand Guidelines
Advertising Campaign: Print
Advertising Campaign: Social Media
Creatively utilizing the native power of Instagram augmented reality face filters, users are able to play the custom “rüftop jumping game” and compete for a high score and win a prizes.
The target demographic for this campaign are 20-25 year olds who are thinking about living on their own for the first time.
Through Instagram ads, the target demographic is shown either 1) an ad through scrolling on the feed, or 2) an ad viewed by scrolling through stories.
Merchandise
